● Competency 05 — Marketing & Creative
Marketing & Creative
Real campaign creative in native formats, connected to campaign structure, validated leads and broker follow-up.
Business job: Turn campaign strategy, creative production, lead capture and follow-up into one connected acquisition system.
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- Distribution
- Meta
- Distribution / campaign
- Lead form / response
- Validation + deduplication
- CRM
- Broker / operator follow-up
- Delivery / readback
InHome connects positioning, creative, distribution, lead capture, validation and CRM follow-up into one operating acquisition system.
Scroll: one offer multiplies into the formats the campaign actually needs.
Property / product — Real source material starts the work
Before · built · business effect
What this competency is for.
- Before
- Campaign strategy, creative and lead handling usually sit with separate suppliers, so the offer loses its shape between the idea and the follow-up.
- Built
- Campaign structure, native creative sets, validated lead capture and CRM follow-up are built as one acquisition system with the property at its centre.
- Business effect
- One connected path runs from positioning to a broker conversation, so creative and channel work stay attached to the follow-up they produce.
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Marketing & Creative
Creative production, acquisition and distribution systems connected to measurable operations.
Choose a system above to see how it moves from input to outcome.
Systems in operation
Working structures behind the competency.
- 01
Creative production system
9:16 · 4:5 · 1:1
Source truth → concept → native formats → visual QA → approval
- 02
Publishing control plane
Approval + durable receipts
Brand context → schedule → publish → provider readback → reconcile
- 03
Acquisition operations
Lead capture continues
Campaign → native form → validation → CRM → follow-up
Inside the campaign
- 01
Production delivers each native format — 9:16, 4:5 and 1:1 — rather than one crop.
- 02
Lead capture is connected to CRM follow-up, not left as a form submission.
- 03
Campaign delivery and follow-up are shown as configured work.
Technical details
- Every image and clip is campaign material produced for real property campaigns, kept at its native ratio.
- One property produces a vertical film, feed frames, a square set and a wide campaign frame.
- Lead capture continues into CRM and broker follow-up rather than ending at the form.
Surfaces shown: website-native SVG, Canvas and native-ratio campaign media.
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